Home Buddies
This D&AD New Blood submission was created in collaboration with Lucy Franich
The Brief
What new way can Airbnb deepen connections and develop exciting and rewarding interactions?
Client: Airbnb
Since it began in 2007 Airbnb has grown to support 4 million hosts who have welcomed 1.5 billion guest arrivals in nearly every country in the world.
Airbnb exists to empower people to find the stay that is right for them; to create unique stays and experiences; and most importantly build genuine connections that matter
The challenge
Loneliness is becoming a new epidemic amongst those aged 16-24, with Forbes highlighting 73% of Gen Z feeling lonely sometimes or always. With loneliness being as damaging to your health as 15 cigarettes a day, it’s time to turn that statistic around.
How can Airbnb use their greatest assets to uplift and connect a digitally hyper connected generation in need of social connection?
